Ji’nan Yellow River Rice: “I want to be celebrity”.

　　“1 mu of rice smells sweet, hundreds families smell rice fragrant if one family cooks rice”. This is a description of Yellow River rice which sends out rice sweet during growing in the field, head sprouting, flowering,harvest, storage and processing into rice. Before , due to extensive planting patterns and high planting costs and scarce water resources, the planting area of Yellow River rice had a sharp contraction. At present Ji’nan Yellow River is reborn after three reformations of rice and the rising of local rice brands, “five continents and four seasons”,” Xufeng Yujinxiang” and “Huangyu”.